Media giant Marvel has partnered with the Prince’s Trust to launch a three-year mentoring programme aiming to help disadvantaged young people gain a foothold in the fashion and product design industries.
As a result, nine up-and-coming designers aged 16-30 were given the chance to design Marvel-inspired products with the mentorship and technical support of members of Disney’s design, marketing and retail teams through the Prince’s Trust framework.
The London-based charity’s ambassador Sir Ben Kingsley, who was present at the launch, praised the young designers’ “creativity and skill”, adding that it was “brilliant to see Marvel supporting the next generation of talent to break into the creative industries.”
The launch marks the culmination of the programme’s first year and is focused on Avengers-themed merchandise. Products released include a gender-neutral clothing collection, apparel, accessories, stationery and a themed backpack.
All items are now available in the Disney Store and online at shop Disney across the UK and Europe.
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“We’re thrilled to join forces with Marvel on this unique partnership, creating opportunities for young people that support them to realise their potential,” Prince’s trust director of fundraising and marketing, Frances Milner said.
“The Get Started in Product Design with Marvel course has brought together young people with a diverse range of skillsets and backgrounds to harness their creativity and build their confidence and self-belief.
Disney senior vice president of consumer products, games and publishing Mike Stagg added: “We know how hard the fashion and design industries can be to break into, and our partnership with The Prince’s Trust offers such an invaluable experience which we look forward to continuing.”
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