London-based media agency The Kite Factory has appointed Charley Day as its new strategy director.
Day joins The Kite Factory from her role as support engagement team lead at Water Aid, where she had previously worked with The Kite Factory as a client.
An experienced campaigner in the charity sector, Day has also spent eight years across various roles at the NSPCC.
The role has been created with a view to bolstering the agency’s expertise across the charity sector, the company believes that the new hire will enable it to be “better placed to uncover creative media solutions that deliver results.”
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“This is a really unique appointment because we have created this role specifically for Charley,” The Kite Factory managing director, James Smith said.
“Having worked with her as our client for the past 10 years, we know the wisdom and experience she brings, the sharpness of her thinking, and how well she fits with our agency and our culture.
“We have built a really strong offering in charity and Charley’s appointment adds to that, bringing a whole new level of credibility and an entirely unique and fresh perspective.”
Day added: “It takes a special group of people to lure me into the agency world, and those people are the team at The Kite Factory.
“I have loved working with them as a client for the past 10 years and now can’t wait to work with them within this remit to help charities really benefit from the best media team in the business.”
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