Dentsu owned media company, iProspect, has appointed Josh Dwiggins to its global chief client strategy officer role.
The news comes one year after the firm relaunched as a digital-first end to end media agency.
Dwiggins has 22 years of experience in the industry, having previously worked for Publicis’ Perfomics, Reprise Media (IPG), JobScience, Financial Visions and CDG.
“For over two decades, Dwiggins has focused on helping some of the largest brands including, Microsoft, Google, Twitter and Toyota, buy and engage their most valuable customers in real time, with a focus on performance media: search, programmatic, mobile, social, video and ecommerce,” iProspect said.
In his new role he will be responsible for executing the media company’s new performance-driven brand-building proposition and also leading strategy teams in providing continuous growth and efficiency.
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“Having Josh onboard in this role is a huge boost for us at iProspect as we continue to go from strength to strength under the new direction of the agency,” iProspect global client and brand president, Amanda Morrissey said.
“His ability to see the full context in which we and our clients operate, and craft innovative solutions will really help accelerate our clients’ plans globally.”
Dwiggins will be based in the Bay Area, California, USA.
He added: “iProspect has always been an enticing destination for me, but joining now, as the company cements its combined brand and performance offering, makes it all the sweeter and more satisfying for my own personal growth.”
“I’ve always been someone who likes to try new things, with the vast team and integrated dentsu services around the world, I’ve now got the tools, talent and resources to help build a new industry excellence benchmark for the future.”
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