Superdrug has announced various new leadership moves in a bid to reshuffle its executive board.
The organisational change comes as part of a company-wide plan to focus on inclusion, diversity and trends to reflect the growing Gen-Z customer base.
Previously eCommerce director, Matt Walburn’s remit will expand significantly as he takes on the role of eCommerce, customer and marketing director. He is set to drive the brand’s omnichannel strategy as well as the recently announced “Marketplace”.
“This is a vital step for our business as we look to strengthen further our role in health and beauty retail and start to build into new associated categories,” Walburn said.
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Marking 35 years with the business, Simon Comins will also vacate his commercial director role to become Superdrug’s chief commercial officer.
Comins said: “At Superdrug, our strategy focusses on introducing our customers to the newest and best trending products in health and beauty while bringing them the value they know and love from us.”
“I know these new roles will help us achieve this goal, while creating an amazing culture for anyone who works or shops with us.”
Amy Davies has also been promoted to people director and will sit on the brands executive board, spearheading the focus on inclusion and diversity internally.
Davies added: “Our people make us the business we are, and I’m looking forward to continuing the work that we have already taken in supporting our colleagues by focusing on the wellbeing of teams, building our CSR strategies and honing our talent for the future.”
Alongside these people moves, Meg Potter will become the new trading director and Jamie Archer will take the role of own-brand director.
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