As part of Aldi’s ongoing partnership with ParalympicsGB, the UK’s fifth-largest grocer has also partnered with charity SportsAid to support promising young British athletes.
Aldi’s collaboration with SportAid will see the supermarket chain give tailored support 20 of the UK’s best young athletes who have aspirations to break into their respective disciplines’ Olympic and Paralympic teams
Tangible, financial support will be given to each athlete alongside quarterly training programmes in a variety of disciplines in order to develop their skills and abilities across the board, including advice on healthy eating, performance nutrition and managing mental wellbeing as well as social media and media training.
The aspiring youngsters will also be featured throughout the associated marketing push to promote Aldi’s ‘Get Set to Eat Fresh’ campaign, which will be aimed at educated children on the benefits of a healthy and balanced diet. The campaign has lready reached an estimated 2.1 million people young people since its launch in 2015.
READ MORE: Aldi unveils Paralympic GB as new official partner
“Since 2015, we’ve been the Official Supermarket of Team GB, supporting them with helpful initiatives and keeping them fuelled, and are proud to have also recently become the official partner of ParalympicsGB,” Aldi UK marketing director, Adam Zavalis said.
“We’re pleased to be growing our support for British athletes by getting the next generation of promising young sportspeople on board and look forward to supporting them on their journey.”
SportsAid chief executive, Tim Lawler MBE added: “SportsAid is part of the fabric of British sport, providing personal development support, financial help and, crucially, national recognition to the country’s emerging sporting talent.
“The charity could not make the impact it does without the backing of partners such as Aldi, who understand the role they can play and are committed to making a lasting difference.
“There is always a next generation that needs our help and this new partnership with Aldi will help to make that happen.”
Click here to sign up to Marketing Beat’s free daily email newsletter
1 Comment. Leave new
Do you sponsor junior GB athletes. My granddaughter is 19 and currently in France training for 3 weeks. She has just been ranked 2nd in the UK in the under 20 age group and is working towards the 2028 Olympics. She is finding it very difficult at the moment with obviously having to work and would love to become a full time athlete to pursue her dream….many thanks Christine Mercer