Telecom giant Virgin Media O2 has partnered with loyalty specialist Kindred to give its app users the chance to carbon offset their purchases.
The ‘Feel Good Shopping’ shopping feature is now available via the ‘MyO2’ app, allowing customers to gain access to deals with over 20,000 retailers whilst generating donations for reforestation, carbon offsetting or digital inclusion initiatives with each purchase.
App users will also be able to use the ‘My O2’ wallet feature to see how many trees their purchases have helped plant, and how much carbon they have helped offset.
Climate action platform Ecologi will oversee the tree-planting and carbon offsetting operations, whilst environmental charity Hubbub will use the donations to support the Community Calling initiative which gives out repurposed smartphones to those in need.
READ MORE: Virgin Media O2 partners with Greggs, offering free data for low-income families
This new partnership will follow on from the launch of Virgin Media O2’s new sustainability strategy, the Better Connections Plan.
“The Feel Good Shopping feature is a win-win for O2 customers; at a time when people want to be more aware of their spending, they can now save money at thousands of retailers, whilst also supporting projects that protect the planet, and support communities across the country,” Virgin Media O2 marketing director, Simon Valcarcel said.
“It’s all part of our Better Connections Plan which aims to create a better, more connected and greener future for everyone.”
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