The O2 has announced a new multi-year partnership with online delivery firm Gopuff, which will see the US-based outfit supply the venue with food and essential items, alongside offering customers bespoke VIP experiences and access to tickets.
Brokered by the O2’s parent company, AEG, the deal will see Gopuff named as the arena’s ‘Principal Partner and Official Grocery, Food and Beverage Delivery Partner’ and follows on from a similar sponsorship agreement struck with AEG-owned Accor Arena in Paris earlier this year.
A series of activations will kick off the partnership, with Gopuff offering fans the opportunity to bypass concession lines through rapid click-and-collect services in The O2 app. Gopuff competition winners will also gain access to firm’s VIP box at the venue.
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“We are so pleased to welcome Gopuff, a forward-thinking leader in the world of instant commerce, to The O2,” AEG Global Partnerships executive vice president, Paul Samuels said.
“This partnership allows us to continue investing in improving the customer experience for our fans and premium clients, and with digital ticketing and other innovative solutions available for all customers via The O2’s app, we’re making the concert-going experience as seamless as possible through digital means.
He continued: “With Gopuff’s passion for fast customer delivery paired with our track record of being a leader in live events and customer-centric approach, we are confident that over the next few years.
Gopuff senior vice president of international, Bryan Batista added: “We are excited to offer fans and world-class performing artists instant access to our unmatched selection of quality products.
“Gopuff sits at the intersection of culture and commerce, and our partnership with one of the world’s most iconic venues, The O2, further elevates the experiences we are able to provide to millions of existing and new customers.”
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