British Formula 1 team Williams Racing is hosting an immersive pop-up experience for F1 fans in Westfield London ahead of Silverstone this weekend.
Consumers will be able to immerse themselves in the full F1 Williams Racing team experience with a range of activities and exhibits.
The 2022 FW44 showcar and Nigel Mansell’s 1985 FW10 car will be able to view, as well as partner showcases from Bremont, Honibe, Bang & Olufsen and Terra Virtua. Driver and celebrity appearances, Williams Esports rigs, and exclusive Williams x British GP merchandise will also be open to the public.
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The pop-up is open until 3 July, running alongside Silverstone that will see Alex Albon and Nicholas Latifi in action for Williams Racing.
Williams Racing hails itself as the second most successful team in F1 history whose Championship Winners include Nigel Mansell and Damon Hill in addition to a host of international drivers.
“We’re thrilled to partner with Williams Racing to bring this engaging pop-up experience to life for F1 fans ahead of the iconic British Grand Prix,” Unibail-Rodamco-Westfield head of brand experience and partnerships, Grace Charge, said.
“Hosting the pop-up at Westfield London with its wide range of audiences will also help introduce new fans to the sport and Williams’ incredible heritage and legacy.”
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