Burns Pet Nutrition has scored its first partnership with Warner Bros. to support the release of the DC League of Super-Pets movie.
Premiering on 29 July, the movie featuring Kevin Hart and Dwayne ‘The Rock’ Johnson is set to be the ‘big family release’ over the summer holiday season.
The collaboration with the natural pet food company will include an on-pack promotional campaign and will run in-stores until September 2022.
Customers will be offered the chance to win a UK holiday as well as DC League of Super-Pets goody-bag prizes. The winning package will include a two-night stay at a luxury cottage in and £300 for spending money and travel.
The promotion will also roll out via press, social media, digital and influencer activations.
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Burns Pet Nutrition is a family-run business based in Kidwelly, South Wales and has been feeding cats and dogs since 1993. The natural and hypoallergenic products are helmed by Veterinary Surgeon and business owner, John Burns.
Burns added: “As our brand continues to grow and expand, we’re thrilled to be supporting the release of this movie and partnering with Warner Bros. in what we hope will be the start of a fruitful relationship.”
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