Seychelles-based cryptocurrency platform OKX has been unveiled as Manchester City FC’s new training kit sponsor for the upcoming 2022-23 season.
The deal will see the Beijing-founded company’s logo featured across both the men’s and women’s new first team training kits, set to be worn for the first time today (11 July) as the men’s team returns to pre-season training. The women’s team will wear the kits for the first time when they return to training next month.
OKX was originally announced as Manchester City’s new training kit partner in March. The cryptocurrency platform will no doubt be hoping to tap into the club’s vast marketing appeal with its global fanbase and worlwide superstar players such as Erling Haaland, Jack Grealish, João Cancelo and John Stones. All four players will be featured in murals at four locations across the city, created by street artists commissioned by OKX.
This latest deal is a continuation of OKX’s partnership with the Manchester club, having acted as its Trophy Tour sponsor since 2019, which this year will visit France, Spain, the UAE, South Korea, and for the first time ever, Mexico, Norway and South Africa.
“Being Man City’s Official Training Kit Partner helps us extend that mindset from the training ground over to our trading app community,” OKX global chief marketing officer, Haider Rafique said.
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“Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
City Football Group chief operating officer, Roel de Vries added:“We are pleased to expand our relationship with OKX today, as they become the Official Training Kit Partner of Manchester City.
“OKX and Man City are aligned on values such as innovation and success and for both parties, everything starts with training and education.
He continued: “Since the initial partnership began in March 2022, we have worked together to ‘supercharge the fan experience’ through a number of exciting content activations ahead of high-profile fixtures during the culmination of the 2021/22 season and we look forward to continuing to develop these opportunities over the coming year.”
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