Chinese-founded cryptocurrency platform OKX has entered into a promotional partnership with internationally-decorated golfer Ian Poulter, who will take on an ambassadorial role for the brand.
The partnership will see Poulter don an OKX-branded visor and trousers whilst playing in the Open Championship at St Andrews this week – one of golf’s flagship events, with a worldwide TV audience of millions.
Through Poulter’s endorsement, OKX will be hoping to gain access to a wider user base and introduce crypto trading to global golf audiences.
Poulter’s involvement with the crypto firm marks the second high-profile sporting partnership that OKX has secured this week, having announced on Monday that it had struck a deal to become Manchester City FC’s training shirt sponsor for the upcoming season.
The Hertfordshire native’s decision to become an ambassador for a Seychelles-based crypto company may raise a few eyebrows as it follows on from his decision to join the highly-lucrative, but controversial Saudi-backed Liv Golf tour last month – which resulted in him being permanently ejected from the mainstream PGA Tour.
READ MORE: OKX unveiled as Manchester City’s new training kit sponsor for 2022-23 season
“Ian is a perfect fit for OKX. As we have seen throughout his 25-year career, he epitomises both the winning mentality needed to perform at the highest level and the ability to remain composed under pressure,” OKX chief marketing officer, Haider Rafique said.
“He will help to both introduce OKX’s world-leading trading platforms to those in the golf sphere and educate a new audience on responsible crypto trading.
He continued: “Given that OKX is one of the original crypto exchanges, there is no more fitting time to announce this partnership than during The Open, the world’s oldest golf tournament.”
Poulter added: “Golf is changing—it’s modernising—and so are the financial markets. I am by no means a traditional thinker, so I am excited to be involved in something that is putting innovation into action and enabling financial inclusion.
“OKX is a leader in this, and I am thrilled both to be partnering with them and to be sharing my own crypto journey with my fans.”
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