Online fashion retailer Boohoo Man is launching an experiential ‘mancave’ activation this summer, which will offer competition winners an exclusive boys’ weekend at the venue.
The lucky group will be able to enjoy the mancave’s wide range of features which will include a fully-packed beer fridge, a games room, a bespoke barber service, a fully-stocked bar and a wardrobe full of summer clothes from the retailer’s own collection.
This latest activation comes as Boohoo Man continues to target millennials and gen z as part of its wider business strategy, alongside working with infuencers and young celebrities to drive engagement with its core customer groups.
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“This summer we are delighted to launch the first ultimate MANCave for guys to enjoy across the UK,” Boohoo Man head of digital, John McKinney said.
“We wanted to create a fun, exciting and unique getaway experience for stag parties or lads holidays and offer guys a different type of break that stands apart from anything they’ve ever experienced before.
He added: “Not only will they get to indulge in all their favourite ‘lad activities’ they can also make sure they look the part too with a fully stocked Boohoo Man wardrobe and a barber on hand to give them a fresh fade!”
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