Nationwide Building Society and Innocent Drinks have become the latest brands to join the Conscious Advertising Network (CAN) in a bid to ensure industry ethics.
Founded in 2019, CAN is a British voluntary coalition of over 150 organisations that collaborate to commit to CAN’s manifestos in areas like fraud, informed consent, sustainability, children’s well-being, diversity and inclusion and misinformation.
Nationwide is the first banking firm to join CAN.
“Nationwide’s brand purpose is to build society, nationwide. As a member-owned organisation, we have always made conscious decisions about where we advertise to consumers within the UK media,” Nationwide Building Society head of media, Chris Ladd said.
“We are delighted to be joining CAN, to sit alongside key media partners like GroupM and Ebiquity. With ISBA also a supporter, I hope other financial institutions will join us in supporting this initiative to create an effective, inclusive, and sustainable media industry in the UK.”
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Smoothie fruit juice brand Innocent will also help promote more sustainability messaging in advertising, recognising a need for change in the industry.
Innocent force for the good lead, Emilie Stephenson, added: “At innocent we might make little drinks, but we have big dreams to make the world a better, healthier place to live in, continuously improving our media buying and advertising as part of this. We’ve joined the Conscious Advertising Network to continue this commitment in leading a more sustainable, diverse and impactful media and advertising landscape and are looking forward to working with other brands and partners on this journey.”]
Both brands are clients of WPP-owned agency GroupM UK.
CAN co-founders Harriet Kingaby and Jake Dubbins: “We are looking forward to working in partnership with the wonderful teams at both Nationwide and innocent to co-create a safe, inclusive and commercially viable information ecosystem for advertisers and society that supports quality journalism, diversity of media and scientific consensus.”
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