Health and beauty retailer Boots is celebrating the 25th anniversary of its ‘Advantage Card’ by launching what is set to be its ‘biggest ever’ member event.
Boots has seen 15 million customers sign up to its flagship loyalty scheme since its 1997 launch, and is intending to reward members with exclusive deals and promotions throughout August and September.
The Advantage Card offers customers the chance to accumulate 4 points for every pound spent, which can then be saved up and used to pay for other products. According to the retailer, around 50,000 current Advantage Card members have remained loyal to the scheme since its launch.
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“The Boots Advantage Card is universally loved by our customers and has a special place in their hearts, so it was important to us that they get to celebrate this milestone birthday with us,” Boots director or customer marketing, Hollie McLellan said.
“Our new campaign ‘Our birthday, your rewards’ has been created to offer our best ever event for Boots Advantage Card holders, with amazing deals and promotions running over an eight-week period. T
She continued: “There’s never been a better time to have a Boots Advantage Card, so if you don’t have one yet, be sure to sign up now and download the Boots app to make sure you don’t miss out.”
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