Boots Opticians has re-positioned its long-standing brand platform to emphasise the importance of maintaining eye health.
Created by WPP’s agency The Pharm, ‘See what’s possible’ intends to highlight the ways in which the brand can help the UK with their eyesight needs.
The 30-second spot shows viewers various experiences that can be fully enjoyed once eye health is prioritised and dealt with. These include hot air balloon rides, looking after a new-born and experiencing the northern lights.
While the campaign was written by VMLY&R’s Charlie Hallam, the film was directed by The Sweetshop’s Nick Jack Davies.
The multimedia advertisement will roll out via social, TV, digital-out-of-home (DOOH) and video-on-demand platforms.
READ MORE: Boots to celebrate 25th anniversary of Advantage Card with exclusive member event
The news comes a week after competitor Specsavers released its campaign to raise awareness around its home visit proposition.
“We regularly receive feedback from our customers that their lives open up for them and they are able to truly embrace the moments that matter by having clear sight,” Boots Opticians managing director James Arrow said.
“This demonstrates the important role that each and every one of our colleagues and partners play by helping our customers have clearer vision.”
“This new brand identity sets out to demonstrate how amazing those occasions can be and we look forward to welcoming more customers to Boots Opticians to help them to see what’s possible.”
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