Samsung Galaxy has opened a pop-up shop in London’s Piccadilly Circus to celebrate the launch of its latest ‘foldable’ smartphones.
The ‘Galaxy Unpacked Experience’ is a free-to-enter space that houses over 10 immersive experiential zones, displaying brand-new Samsung devices.
The news comes months after Samsung partnered with Do It as part of Volunteering Week to promote some of Britain’s quirkiest volunteering roles across the Piccadilly Lights.
Open to the general public from 11 to 31 August, the technology-brand’s pop-up intends to provide consumers with a hand on experience in a setting ‘like no other’.
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A FlexCam experience will also be available, giving people the chance to take selfies at various angles by folding the new Galaxy Z Flip4. A Buds2 Pro room will also be available to explore for audio entertainment.
“Customer experience is at the heart of everything we do at Samsung, so we’re excited to be launching our very own Unpacked Experience in the heart of London,” Samsung UK Mobile marketing and omni-channel director, Annika Bizon said.
“The technology-meets-lifestyle destination is designed to encourage our customers to get hands-on with our latest devices, and here really is something for everyone.”
“We’re proud for the UK to have been chosen in addition to New York to be the home of Samsung’s Unpacked Experience for the summer, and we look forward to welcoming guests and unfolding a whole new world of possibilities for them.”
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