Telecom firm EE has unveiled its latest TV ad campaign featuring long-time brand ambassador Kevin Bacon, created with Saatchi & Saatchi London.
In this latest spot, the Hollywood star can be seen hurtling through the sky before being rescued by a timely parachute.
‘Stay Connected Data’ aims to remind customers that they can stay in touch with friends and family even if their data has run out by using the network’s services.
Directed by acclaimed Ad Astra director, James Gray – the ad intends to show customers that they can count on EE for a ‘connection that goes further when they need it most.’
READ MORE: Vodafone’s latest ad sees UK emergency services rely on the network
“Now more than ever, people are looking for great value in all aspects of their lives, and phone data is no exception,” EE marketing communications director, Pete Jeavons said.
“As Kevin expertly shows in our latest campaign, with Stay Connected Data, our customers can relax knowing they can always stay connected on the most essential apps, with unlimited back-up data – just in case their data ever runs out.
He concluded: “Whether you need to instant message your loved ones on WhatsApp or in desperate need of finding your next destination on Maps, EE has you covered.”
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