Wavemaker UK has been selected by JML, a video marketing online marketplace, to handle all media strategy and planning across the UK.
Following a competitive pitch, the decision builds on an existing relationship between JML and Wavemaker’s Ireland office.
The news comes a month after the agency landed new media contracts with the Royal Navy and Royal Air Force institutions and the NHS England brand.
According to JML, the brand favoured Wavemaker for its £11 million media account based on its ‘one agency’ approach. The firm is ‘perfectly’ positioned to take on briefs including Digital (inc, PPC), eComm and short form (standard) TV.
As part of the appointment, Wavemaker will provide JML with a ‘holistic view’ of all budgets, results and metrics, resulting in ‘effective decision making’ and media planning.
“Effective and actionable media planning has the ability to significantly increase sales,” Wavemaker UK chief investment officer, Ian Stevens, said.
“At Wavemaker, we pride ourselves on foresight and understanding of the media landscape and how to navigate this – something that becomes especially important in times of significant inflation (in media and UK cost of living).
“Our one agency approach gives us the technical prowess, the buying power and media expertise to deliver the very best campaigns for JML and we look forward to helping them positively provoke growth.”
JML has said that the buying power of Wavemaker’s wider network, access to data and innovative products and tools it has at its disposal also made Wavemaker stand out.
JML chief sales officer Brian Keogh added: “Previously our media planning and buying has been handled by an excellent smaller specialist agency working closely with our in house team.”
“However, as we continue to grow as a company, in a highly competitive market, we wanted to find an agency that could scale with our needs.
“During the pitch process, the Wavemaker team proved itself to be the partner of choice – not only can they offer one agency approach, the team showcased its ability to provide solid strategic consultancy with effective and impactful media planning, buying and activation.”
