Cinema advertising specialist Pearl & Dean has today confirmed that Irish sister company Wide Eye Media will be rebranding as Pearl & Dean Ireland.
With both firms owned by parent company Deanforbes, the rebrand will see Pearl & Dean Ireland assume the existing purple identity in addition to the famous ‘Asteroid’ theme tune.
Both companies had collaborated closely for the last several years, and with this new move Pearl & Dean will look to build brand consistency across both Irish and British markets.
Pearl & Dean aso confirmed that the existing leadership team would remain unchanged, with CEO Eoin Wrixon continuing in his role with the newly rebranded firm.
Wide Eye Media is Ireland’s market leader in the cinema advertising sector, with a staggering 100% market share.
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“Pearl & Dean is synonymous with cinema advertising and we’re very proud to be rebranding so we can continue its legacy and cement its position in the Republic of Ireland,” Wrixon said.
“The change to Pearl & Dean Ireland opens up a lot of new opportunities for our partners in both exhibition and advertising. What remains unchanged is the team; they will continue to bring all their knowledge and talent into the marketplace, working with new and existing partners.”
Pearl & Dean CEO, Kathryn Jacob added: “We have big plans for the future and remain invested in the continued relevance of cinema, and in the power of film advertising to reach niche audiences on an unrivalled scale.
“Our brand has huge strength in the marketplace and we look forward to continuing growing our delivery and solutions in the Republic of Ireland.”
