Kanye West, now known as Ye, has ended his partnership with fashion brand Gap.
West reportedly sent a letter to the retailer on Thursday, with the musician’s lawyer telling the Associated Press that “Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance”.
“Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere,” the statement continued.
The rapper decided to end the collaboration because he felt that Gap had been slow to finalise projects including the opening of promised stores and making bespoke items available.
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According to the Wall Street Journal, the brand has said that it still plans to release upcoming Yeezy Gap items.
Gap brand president and CEO, Mark Breitbard, wrote in a memo to employees on Thursday: “Simply put…while we share a vision, how we work together to deliver this vision is not aligned.”
In late August Ye posted a video on Instagram in which he told Gap executives: “You have to really give me the position to be Ye and let me do what I’m thinking, or I have to do the thinking somewhere else.”
