Steven Bartlett’s communications group, Flight Story, has announced its investment in Nuevo, a creative agency working against greenwashing in the marketing industry.
The agency believes that through a lack of awareness the media and advertising sector is ‘killing the planet’, creating a carbon footprint which is now ‘larger than that of civil aviation’.
“With spend on video surging by 78% in the last two years, this problem is about to get a whole lot worse,” Nuevo added.
The agency was founded with a vision to deliver strategy and global productions with the least amount of impact on the planet, taking sustainable production ‘beyond’ carbon offsetting initiatives.
Nuevo’s new partnership with Flight Story will enable the business to scale, helping more brands move towards ‘net-zero marketing’, through Flight Story’s robust partnerships and networks. The Steven Bartlett co-founded company will also help reverse the damage the media and advertising industry has had on the planet.
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“We are backing Nuevo today, for a better world tomorrow,” Steven Bartlett said.
“By investing in Nuevo, we are investing in both the planet as well as the future of the marketing and advertising industry, where we will work together as we look to reverse the industry’s contribution to climate change.”
Nuevo currently works and tracks the environmental impact of Canada Goose, Extreme-E, Ernst Young and Ordnance Survey, ensuring that each creative project is as environmentally responsible as possible.
Nuevo CEO and founder, Jax Davey, added: “For years the ad industry has helped brands tell their incredible stories of innovation and commitment in this space, it’s now time to tell ours. With Flight Story’s support, we look forward to continuing to offer existing and new clients a solution that allows them to make positive change through accurate data and proven frameworks.”
