Vodafone Ireland has launched a new integrated campaign to promote the launch its new connected home product, Vodafone GigaHome.
Developed by creative agency Grey London, the campaign will be rolled out across TV, video-on-demand, out-of-home, radio, social and digital for 6 weeks from today (3 October).
Creative assets will celebrate ‘the connections we can always rely on’ as the telecom firm’s new Gigahome service aims to offer stronger connectivity to its Irish customers than ever before.
The campaign will be led by a 60-second film featuring a family struggling with a recent divorce and the benefits that good connectivity can provide in difficult times.
“At Vodafone we understand how essential coverage, reliability and security are when it comes to our customers’ connectivity needs,” Vodafone Ireland head of brand, Orla Nagle said.
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“When launching GigaHome, we really wanted to capture and celebrate the joy of reliable human connections, while anchoring the creative with key features and benefits GigaHome offers.
She continued: “We instantly fell in love with this script from Grey as it celebrates just how powerful the connections you can always rely on in life truly are through a beautiful, relatable story of a modern Irish family.”
Grey London group creative directors, Pedro Rosa and Roberto Kilciauskas added: “Reliability can be a funny thing: the more reliable something or someone is, the more invisible it becomes.
“By shining a light on the importance of having a reliable connection in life and drawing a parallel with GigaHome, we created a relatable story and reinforced the brand’s credentials around bringing emotional human-led stories to its Irish audience.”
