London agency House 337 has this week launched a new ethical consulting service in partnership with sustainability experts Good Business.
The new service has been designed to help businesses deliver on their environmental and sustainability targets by providing innovative solutions through applied creativity.
Bringing the advertising, communications and brand consultancy expertise of House 337 together with Good Business’ sustainability and social leadership knowledge, the offering will allow businesses to conduct bespoke, ultra-relevant measuring of key social, environmental and commercial performance metrics.
“In today’s world it is impossible – and indeed irresponsible – to ignore the climate emergency and the need for sustainable business practices,” House 337 director, ethical consulting practice, Nathan Ansell said.
To receive more marketing news just like this subscribe to our FREE daily newsletter
“While most businesses have sustainability ambitions or targets, too few have a compelling plan to deliver them. By bringing together creativity and communications expertise with sustainability transformation capability, our ethical consulting service is uniquely placed to help business leaders navigate their way through what can be a complex agenda.
He concluded: “We aim to help business leaders turn ambition into action, improving performance in a way that engages and inspires consumers and employees.”
Good Business founder, Giles Gibbons added: “We believe the time has come for businesses to step up to the social and environmental challenges we face and take far-reaching action. The winners of the future will be those who embrace transformational change.
“For this to happen, every element of an organisation needs to coalesce around a progressive path forward, very much including brand and communications. That’s why we’re excited about this new partnership. It will help companies deliver the step change that is needed on ethical and sustainable issues, in a way that is embedded through the business, and delivers maximum commercial and social value.
