Opihr Spiced London Dry Gin has launched a five-part digital series to celebrate its sponsorship of ‘The Last Overland’, a recreation of the historic First Overland expedition in 1955.
Over the coming months, the gin brand is planning to reach an estimated 1.4 million impressions with multichannel promotional activity across TV, in-store, online and digital channels including YouTube, Instagram and Facebook.
As part of the campaign, Opihr gin bottles will also be showcased in over 200 Sainsbury’s superstores across the UK which will be giving away a free OPIHR globe glass with every bottle purchased.
Opihr’s first-ever video-on-demand ad is also currently running on All 4 as part of its sponsorship of The Last Overland.
To receive more marketing news just like this subscribe to our FREE daily newsletter
“This is such an exciting project to have been a part of and to be able to see all the hard work and dedication it took to make this journey now come to life almost three years later is incredible,” Quintessential Brands global brand manager for Opihr Spiced Gin, Charly Smith said.
“We were able to visit key cities along the Ancient Spice Route and capture the true essence of our brand. With this series, we can share with consumers inspiring off-the-beaten-track travel and discovery, so they can understand what OPIHR is and how it can be enjoyed.
She continued: “We like to say, ‘Let the taste take you there,’ and now consumers can sit down with their preferred OPIHR serve whilst discovering the places from which the spices of the gin originate.
“This is a truly special project and opportunity for us to not only help our consumers connect with our brand, but also support our retail partners with an engaging project that is so unique to OPIHR.”
