Disney has released its Christmas advert for 2022, marking the third and final instalment of Disney’s From Our Family To Yours series of festive holiday adverts.
The three-minute animated short – which took 15 months to create, with approximately 4,880 hours of animation time – can be seen on television, Disney+ and YouTube, as well as across Disney’s own channels in 46 countries across Europe, North America, South America, Africa and Asia.
The animation was developed and produced by Disney’s EMEA in-house team, led by brand and creative marketing director, Angela Affinita, in partnership with Flux Animation Studios.
The first two episodes of the festive series were released in 2020 and 2021, reaching over 184 million views worldwide.
To receive a daily dose of marketing news
subscribe to our FREE newsletter
Titled The Gift, the ad continues telling the story of a young girl Ella, who this time is welcoming her new baby sibling into the family.
The visuals are accompanied by A Little More, performed by Jessica Darrow – voice of Luisa Madrigal in Disney’s Oscar-winning 2021 film Encanto – also features on the advertisement as the story unfolds. The song was composed specifically for the short by Los Angeles-based Parkwild’s songwriters Sofia Quinn and Rose Tan.
Sarah Fox, vice president marketing and communications, Disney consumer products, EMEA, said: “For the last three years, millions have watched our characters in our From Our Family To Yours animated series, as they spend time together building connections and making memories.
“We set out to create a family unit that would resonate with audiences worldwide. We are truly grateful for the support we have received for this festive campaign and hope that families and fans enjoy this fitting, heart-warming final instalment of the trilogy.”
