Dentsu X has been appointed as Scenic Group’s agency of record, securing the tour operator’s global digital media strategy, planning and buying accounts following a competitive pitch process.
Counting within its portfolio such brands as Emerald Cruises, Evergreen and Mayflower, Scenic has established itself as a major international player in the cruise and tour sector over the past 3 decades.
To mark the new appointment, Scenic has consolidated all of its digital media with the Japanese agency with immediate effect.
Dentsu X’s new remit will consist of managing the global transformation and growth of Scenic Group’s online presence, streamlining the brand’s international digital media offering.
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“We are a business that is built on delivering unforgettable experiences for our guests and the next step of our development is to spread the word as far and wide as possible as we seek to engage with new audiences,” Scenic Group chief sales and marketing officer, Anna Wolfsteiner said.
“Across our brands we offer activities that go beyond what is otherwise available elsewhere. We have ambitious plans for both Scenic and Emerald Cruises for 2023 and are sure the creative talent at Dentsu X will bring these to life online.”
Dentsu X UK CEO, Beth Freedman added: “We are excited that Scenic Group has chosen to partner with Dentsu X. Our Experience Beyond Exposure approach is built on creating relevant and meaningful audience experiences – to earn their attention, drive action and deliver business growth for our clients.
“This is underpinned by deep consumer insight and Dentsu’s proprietary data and tools which collectively will help transform Scenic Group’s digital activity at global scale.”
