Iconic London agency Saatchi & Saatchi has unveiled a series of new visual assets promoting EE’s Value For Money and Full Fibre Broadband initiatives.
The telecom firm’s new campaign will aim to give its customers better value in the face of the ongoing cost-of-living crisis by allowing them to have ‘that new phone feeling’ for longer.
Running across out-of-home, print, digital and social channels, the campaign is spearheaded by a 30-second TV spot featuring star brand ambassador Kevin Bacon – which positions EE as the go-to network to make customer’s phones last longer and provide better value.
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“As we’re all being more conscious with our spending right now, we wanted to create a visual identity that spoke to value for money through minimalism and simplicity,” Saatchi & Saatchi executive design director, Nathan Crawford said.
“Through an exercise in discipline, we reduced the creative down to find the shortest possible route to communicate this. Each creative works with minimalistic mobile iconography interacting with everyday elements that still retain EE’s characteristic wit.”
