Cryptocurrency exchange OKX has launched the OKX Football Festival ahead of the FIFA World Cup Qatar 2022 tournament.
The experiential event will offer a total prize pool of $3 million (£2.6 million), and include an NFT game, a trading competition and special staking deals through OKX’s Earn platform.
Through the NFT Football Cup – which offers a total of $1 million (£872,000) in spot rewards – fans will be able to collect up to three free NFTs corresponding to their favourite national teams. Holders of the NFTs will then split spot rewards of $20,000 each time their team advances through the group stages, with the prize pools for each eliminated team being transferred to the team that knocks them out. The crypto-exchange will add $10 to the prize pool for each NFT ‘minted’.
The 2022 OKX Football Cup Trading Competition will also give fans the opportunity to pit their crypto trading skills against one another. In this competition at least 10 traders will compete for three separate prize pools.
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OKX chief marketing officer Haider Rafique, who spoke to Marketing Beat recently about the brand’s marketing strategy, has proclaimed that OKX exists to help people find new and innovative ways to enjoy their passions.
“As we raise our flags both online and offline in support of our national teams this year, I hope this series of digital experiences can help bring the crypto and football communities together and show newcomers the world of opportunities Web3 and crypto can offer them,” Rafique said.
“OKX is investing heavily in its already leading Web3 Wallet and NFT Marketplace platforms, and I can confidently say that this exciting festival is only the beginning of the new opportunities we’ll be offering.”
A series of staking deals for the fan tokens of Manchester City ($CITY), Portugal ($POR), Argentina ($ARG), Flamengo ($MENGO) and the Chiliz ($CHZ) token will also be launched as part of the festival.
The news comes months after the brand unveiled a multi-million dollar campaign to expand its global market.
