Restaurant chain KFC has today (18 November) launched a new omnichannel campaign to ‘celebrate the beauty’ of its home delivery proposition.
Developed in partnership with creative agency Mother London, the campaign will be spearheaded by 13 sponsorship idents appearing in rotation throughout ITV’s coverage of the upcoming FIFA World Cup in Qatar.
The TV sponsorship activity will also be supported by a nationwide out-of-home campaign depicting people struggling to get home with their KFC takeaway in time for kick-off, featuring the tagline “And that’s why there’s KFC Delivery”.
“We tell people to make themselves comfortable when in our restaurants, but in reality, there’s no place like home,” KFC UK & Ireland chief marketing officer, Jack Hinchliffe said.
“And that’s why we know KFC Delivery will be coming to the rescue for so many this winter, because what could be better than buckets of delicious fried chicken delivered to your door? Well, the answer’s simple – not much. So put those feet up, turn on the TV and enjoy. After all, that’s why there’s KFC Delivery.”
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Further activity includes the innovative ‘hijacking’ of OOH home ads by brands such as PlayStation, to promote ideal product partnerships to go with KFC Delivery.
To capitalise the upcoming World Cup tie-in activity, KFC has even opened a pop-up pub in Hammersmith – The Colonel’s Arms, which will allow guests to enjoy the festive football feast alongside their favourite KFC dishes.
