Brewdog has reportedly given up its B Corp certification after B Lab, the institution that awards the accreditation, “requested additional measures” from the company.
In an internal statement, viewed by City Am., Brewdog admitted that it had “decided to step aside from our B Corp certification for the time being”.
The news comes weeks after the beer brand released a campaign that hailed itself as “the proud anti-sponsor of the World F*cup”. The ads soon received backlash and were branded hypocritical as Brewdog was in fact selling beer at the Qatar World Cup and had previously signed a distribution deal for the tournament.
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The brand added that “B Lab had requested additional measures from BrewDog and the BrewDog board decided that these were not something we could do at this time.”
In the memo, Brewdog CEO James Watt also said: “B Lab had requested additional measures from BrewDog and the BrewDog board decided that these were not something we could do at this time. Though we remain committed to the values upheld by B-Lab, we believe our business is currently best served by focusing on the blueprint.”
A spokesperson for B Lab, which reportedly does not comment on companies no longer a part of the B Corp certification, added: “Brewdog is no longer a certified B Corp.”
