Lewis Capaldi has given out his phone number in a marketing campaign for his new single ‘Pointless’.
The stunt saw the Scottish singer post a photo of his number to his 5.7 million followers on social media.
However, fans soon realised that the number did not belong to the star as an automated message spoke back to callers asking them to buy Capaldi’s new single and ‘give me your money’.
“Hello there, it’s Lewis Capaldi here, just wanna say thank you for listening to Pointless this week,” the message began.
“When you get off this call you’ll have a text to give my new song a download or to buy the CD. Downloading on iTunes and Amazon really helps, as does getting one of the signed CDs.”
“So, give me your money and I will, in return, give you my body and soul.”
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Callers then received a text as promised, which read: “Its your favourite handsome celeb Lewis Capaldi. Buy Pointless & send me a screenshot for clear skin x.”
This is not the singer’s first venture into marketing stunts. In September Capaldi posed semi-naked in a out-of-home billboard campaign to promote his song ‘Forget Me’.
