Mother London has been appointed as Slimfast’s creative agency of record after a competitive pitch against several other agencies.
The diet plan and weight loss brand previously collaborated with HeyHuman, releasing two ads featuring Kelly Brooks in 2019.
Slimfast has since worked with consultants Craig & Bridget to implement a “philosophy of continual modernisation and evolution in all areas of the business”, the brand told Campaign Live.
“SlimFast has a long history of helping people manage their weight. The positive role SlimFast plays in offering people a sustainable approach to modern weight management is something we believe will help us attract new audiences,” Slimfast marketing director Clafoutie Sintive said.
“Appointing Mother will help us build further on recent successes; they share our future ambition and will be a strong partner to help us continually evolve and modernise our communications.”
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The news comes months after Mother London created two more executive creative director roles that were filled by Nick Hallbery and Tom Bender.
The agency has recently produced campaigns for the likes of Uber Eats and KFC, the former of which saw the delivery brand call on consumers to ’embrace the art of doing less’.
