Virgin Group’s reward programme, Virgin Red has today named Wunderman Thompson UK as its lead creative and strategic agency following a competitive pitch process handled by the Aperto Partnership.
The global agency will now lead on Virgin Red’s creative and strategic output alongside CRM for the UK and the US.
Wunderman Thompson’s new remit will be centred around delivering innovative, engagement-driving campaigns that align with Virgin Red’s plans to launch in two new markets each year.
“We were seeking an agency that could combine strategic thinking, outstanding creativity, and practical CRM skills to help accelerate our growth,” Virgin Red’s managing director of product, marketing & customer experience, Kelly Best said.
“The team at Wunderman Thompson applied their strategic expertise to our brand and impressed us with the creativity of their execution. They listened carefully throughout the process, stimulated our ideas and – most importantly – worked collaboratively with us to get to a winning outcome. We are looking forward to working with them in 2023.”
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Major upcoming developments for the programme will include a new brand idea, a flagship creative campaign, always-on paid performance executions, and a revamped CRM strategy.
Wunderman Thompson UK head of client leadership, Jim Dyer added: “After an incredibly enjoyable pitch process, we’re delighted to be appointed as Virgin Red’s Creative and CRM agency.
“Virgin Red is building an exciting proposition and has ambitious plans in 2023, and with the iconic Virgin brand essence at it’s heart, we’re over the moon to be helping them on their journey.”
