Havas Group has taken a majority stake in HRZN, a German independent creative agency specialising in social media and content.
Founded in 2011, the agency located in Mannheim, Düsseldorf and Hamburg focuses on all areas of online-located brand communication – from social media consulting, social listening and analytics to content, brand experience and community management.
Led by managing director Stephan Lachmann, the team of 45 experts supports ‘well-known brands’ and has established an ‘in-depth specialisation’ in the retail, FMCG and automotive segments.
“HRZN stands for creative and data-based social media communication as a one-stop shop with a clear focus on client impact,” Lachmann said.
“Together with Havas, we now have the opportunity to act even more effectively and holistically in the market and to expand the range of services for clients beyond the industries and regions previously served by HRZN.”
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According to the ‘big six’ agency, HRZN implements effective communication and marketing projects that, starting with consulting, extend to web and app development. The agency is also responsible for several holistic campaigns (social media, POS, OOH, digital) as well as community management and social media crisis communications.
Havas Group CEO and chairman Yannick Bolloré added: “HRZN is a fantastic addition to our Group and will further strengthen our social media offering which sits at the heart of our Villages.
“The HRZN teams will work hand in hand with all our creative and media agencies in Germany to provide top of the range solutions for our clients. Our teams have already successfully partnered together in recent pitches, and the potential for future collaboration is endless.”
