Magic Radio and holiday-maker On the Beach recently unveiled an ‘Airport Lounge Olympics’ which saw one lucky couple win a trip to Mexico.
As part of On the Beach’s year-long sponsorship of the Magic Radio Breakfast show – secured by media agency, Goodstuff – Ronan Keating and Harriet Scott presented their morning radio slot live from Gatwick Airport’s ‘My Lounge’ to host the games.
The competition saw five couples battle it out in a series of airport-themed games including ‘Suitcase Shuffle’, ‘Security Line 100m’, ‘Spot the Pilot’ and ‘Breakfast Buffet’. Though only one lucky couple were able to take the big prize home, none of the contestants left empty-handed, with four couples surprised with a holiday to Tenerife.
The campaign – supported by Bauer Media UK’s Magic Radio – aims to highlight On the Beach’s free lounge which is offered to anyone that books a four-star or above holiday.
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“Navigating an airport often feels like you’re taking part in an Olympics. Booking with On the Beach however means you can benefit from our free fast track airport security and free airport lounge access on summer 2023 package holidays, making for a stress free pre-holiday experience,” On the Beach chief customer officer Zoe Harris said.
“Seeing Ronan and Harriet surprise all of the competition hopefuls with a holiday was fantastic, we hope they all have a fantastic break and a more relaxing airport experience by taking advantage of our perks!”
Bauer Media Advertising managing director Simon Kilby added: “Partnering with clients like On the Beach on year-long campaigns allows us to build trust, understand each other’s brands more and action more creative ideas such as outside broadcasts. It was brilliant to see Ronan, Harriet, Eloise and On the Beach at Gatwick, bringing the on-air campaign to life and right to their audiences.”
