Apple Music is building excitement ahead of Rihanna’s Super Bowl halftime show with an advertisement that pays tribute to the singer’s childhood spent in Barbados.
The 80-second spot titled ‘Run This Town’ is set to Jay Z’s 2009 song of the same name in which Kanye West also featured.
In the ad, a young girl puts on a pair of sunglasses and dances down a street in Bridgetown in which Rihanna grew up in. The street, formerly named Westbury New Road, was renamed Rihanna Drive in 2017, according to NJ.com.
The commercial closes with the copy: “My whole life was shaped on this very road. I was just a little island girl flying kites in the cemetery … but I had big dreams.”
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According to the Caribbean Journal, Rihanna said at the street’s renaming ceremony that her “whole life was shaped on this very road”. She added: “I was just a little island girl flying kites in the cemetery … but I had big dreams.”
The release of the ad comes days after PopCorners unveiled a Super Bowl commercial that saw the cast of Breaking Bad unite. After 10 years of radio silence, actors Bryan Cranston, Aaron Paul and Raymond Cruz reprised their roles as Walter White, Jesse Pinkman and Tuco Salamanca, reimagining scenes from a TV show often hailed as the ‘most critically acclaimed television show of all time’.
