Welsh JD Cymru Premier football team – The New Saints FC – has appointed digital agency The PHA Group in a bid to raise the profile of the club.
With 14 league titles to their name and the record number of European appearances by any Welsh side, The New Saints FC are the Welsh JD Cymru Premier’s only professional side.
The appointment of the agency comes as the club looks to boost its awareness ahead of the end to the season and the start of a potential campaign in the UEFA Champions League.
The press office and social media brief will include supporting The New Saints’ in-house communication team across various social channels, player profiling, thought leadership, and shining a light on the work the TNS Foundation does in the wider community.
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“The PHA Group’s reputation in the sports industry and experience working with professional sports organisations really stood out to me, so I’m absolutely delighted to be working with them as we prepare for potentially some of the biggest fixtures in our history over the coming months,” The New Saints FC chairman Mike Harris said.
“The popularity of Welsh football is continuing to grow exponentially, so we’re looking forward to having The PHA Group on board to help us during this exciting time for the club”.
The PHA Group senior account director Daniel Apostolos added: “We are delighted to be chosen as The New Saints FC’s partner ahead of what is a truly exciting time for the club. It’s been amazing to watch the development of Welsh football over the last few years and The New Saints FC have been at the forefront of that throughout. We’re looking forward to helping one of the country’s most recognisable teams achieve their off-field goals and reach new fans around the world.”
