Samsung has partnered with specialist portrait photographer, Ben Weller, to shine a light on night-shift workers through an intimate portrait series shot exclusively on the Samsung Galaxy S23 Ultra.
The campaign intends to highlight the people who keep the country ticking while the rest of the nation sleeps.
Each of the portraits – featuring an astronomer, a florist, a milkman, a farmer, a confectioner and Samsung ambassador Fearne Cotton – showcase the way the new Samsung Galaxy S23 Ultra ‘revolutionises’ the way photos can be captured, even in the lowest of light.
According to Samsung, night shifts are on the rise, with nearly half (44%) of UK night workers now preferring to work alternative hours in comparison to a traditional 9-5. The research commissioned by the brand also revealed that 18–34-year-old night workers feel the hours suit their lifestyle (49%) more. They reportedly feel joy from experiencing moments they would not usually in the day (37%).
From the farmer caring for a new life at dawn, to the florist making overnight bouquets, renowned photographer Ben Weller has hoped to shine a light on the inspiring stories of everyday people “burning the midnight oil in unexpected ways”.
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“Through my long career in broadcast, I understand the creativity and joy that can take place during the darker hours or morning twilight,” Samsung ambassador, broadcaster, author, and founder of Happy Place, Fearne Cotton, said.
“From my early days radio presenting and now doing the Happy Place podcast and writing books – I get a real buzz seeing all the varied and creative work that happens before the sun is up. I hope this beautiful series of smartphone portraits inspire others who don’t work conventional hours. They’re shining the light on all those who work hard when many others are sleeping.”
Portrait photographer Ben Weller added: “I’m passionate about my photography having a strong sense of narrative, so when I learnt about all the interesting things our ‘Light Shift’ grafters were doing, I couldn’t wait to help share their stories. I normally shoot my projects on film, so this was my first time using a smartphone, but the Galaxy S23 Ultra’s Night Mode allowed me to take crystal clear images, even on the darkest of shoots. I’m excited for the nation to get a real sense of the overnight magic I’ve experienced.”
The nation can explore these images in ‘The Light Shift Gallery’.
