Creative agency Impero has launched a global travel retail (GTR) activation for Irish whiskey brand Jameson, its first work since being appointed to the account by parent company Pernod Ricard.
The fully integrated ‘Arrive Like a Local’ campaign is now live in airports across 18 markets worldwide and is aiming to cement Jameson’s position as an internationally-renowned whiskey brand.
“It has been a privilege to work with Impero to launch ‘Arrive Like A Local’; our first worldwide exclusive Global Travel Retail campaign for the brand,” Pernod Ricard core whiskies GTR brand director, Emma Lamont said.
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“The Impero team has taken our global ambition and created an impactful, stand-out campaign that is incredibly relevant in today’s increasingly connected world. All importantly this has been accomplished in true Jameson style, bringing travellers closer to the people and places they visit.”
The campaign will make full use of digital partnerships, display, out-of-home, social, in-store activations, and experiential platforms to create stronger connections between the brand and its consumers by adapting itself to each market’s individual culture.
Impero executive creative director and founder, Michael Scantlebury added: “We are incredibly excited to launch our first campaign for Jameson. Working in partnership with our client team, we have devised an impactful travel retail campaign which brings consumers together, wherever they are in the world, with a glass of Jameson.”
