The National Oceanography Centre (NOC) has unveiled a vibrant new creative identity to coincide with the roll out of its new brand purpose.
Developed in partnership with creative agency GOOD, ‘Go Deeper’ is inspired by the natural beauty of the world’s oceans, which the NOC both studies and nurtures.
Working with GOOD, the NOC has now defined its brand purpose as: “We aim to build a world where everyone feels empowered and inspired to help our oceans thrive,” tying in with its overarching ambition of being known as the world’s most innovative oceanographic institution.
“This is a really exciting opportunity to bring the world’s leading ocean research institute to a wider audience. The ocean is a subject we all can, and should, care about,” GOOD Agency associate creative director, Pete Snell said.
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“The new brand will transform NOC from a corporate, plain brand that only spoke to academics, to one able to achieve cut-through and that can flex to reach a much wider audience.”
With a vibrant new palette and unique new purpose – the NOC has worked with the agency for the past year to establish distinct and clear communication of its identity and vision.
NOC head of marketing, Peter Ryde added: “The rebrand is an important strategic step for NOC’s independence and is an opportunity to evolve our brand to tell a more compelling, differentiating story with clarity of purpose and a distinctive look and feel that we hope enthuses, engages and enrolls our audiences.“
