Online real estate platform Rightmove has today about Neverland as its lead creative partner following a competitive pitch process handled by consultancy Oystercatchers.
In securing the account, Neverland fended off competition from McCann and Pablo and will now be entrusted with developing the website’s brand strategy and creative platform to kickstart the next phase in its growth.
“Rightmove is the UK’s leading property marketplace, so we are in a strong place to look for a new integrated strategic and creative partner, to help us accelerate our marketing performance and next phase of business growth – and Neverland fitted the bill,” Rightmove chief marketing officer, Matt Bushby said.
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“We felt that the neverland team demonstrated an ability to be a true partner in understanding our strategic need. We enjoyed working with neverland during this process and were impressed with the team’s willingness to tackle our brand and business objectives. We’re really looking forward to getting started.”
Neverland co-founder, Jon Forsyth added: “Yes, yes, yes!!! What a brand, what a brilliant team of people at Rightmove. This is going to be such a great journey together.”
The news comes as the London agency was selected as Age UK’s lead creative agency last October, recently releasing a harrowing national ad campaign laying bare the dire straights in which the elderly find themselves in modern Britain.
