Pepsi has unveiled a new logo and visual identity system, marking the first time the global brand has updated its logo in over 14 years.
While the new look will roll out in North America in autumn for the brand’s 125th anniversary, globally the new logo will launch in 2024.
The new design displays a bold typeface, signature pulse and an updated colour palette, with the colour black intending to highlight the brand’s commitment to Pepsi Zero Sugar. The refresh also aims to pay homage to the brand’s ‘rich heritage while taking a big leap toward the future’.
“At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” PepsiCo senior vice president and chief design officer, Mauro Porcini, said. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
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Pepsi chief marketing officer Todd Kaplan added:”Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years.
“We couldn’t be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand’s rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world.”
