Business management software firm The Access Group has this week appointed Teté Soto as its new chief marketing officer as it looks to strengthen its marketing and digital capabilities.
Joining from cloud-based technology platform Amigo, Soto will replace the outgoing Gursaran Marjara, who departs after six years at The Access Group.
Soto brings significant cross-sector experience to the role, having perviously worked in a senior capacity and major firms such as O2, AllSaints and Dixons.
On her new role, Soto said: “This is an incredibly exciting time to be part of The Access Group. Working with our talented Marketing team, I have been so impressed by the effectiveness of their approach to growth in a challenging market and even more so by the enabling power of a real growth mindset on display in every interaction.
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“This is a business where ambition and curiosity thrive and I will strive to protect that element of our culture through our future growth.”
The Access Group CEO, Chris Bayne added: “Teté brings a wealth of experience across both large-scale businesses and SMEs, she brings sound business acumen and entrepreneurial flair, and her appointment will further strengthen our marketing and senior commercial leadership and help propel us towards our commercial goals.
“Her appointment shows our ongoing commitment to developing the best in technology and maintaining our ahead-of-the-game position in digital transformation.”
