Habitat is celebrating the start of spring with the launch of a new 30-second spot showing off the extensive range of homeware and furnishings it offers.
Created by London agency New Commercial Arts, this latest campaign is a continuation of the Sainsbury’s-owned brand’s ‘A Little Design’ creative platform.
By mixing real footage alongside illustrations created by Katy Wang, the film acts as a visual representation of how a few ‘finishing touches’ around a home can completely transform someone’s living space.
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Launching today (3 May), the spot will be rolled out across broadcaster video-on-demand, out-of-home, social media and digital display.
“Through the evolution of ‘A Little Design’, we allow our viewers to experience the emotional impact that great design can have on your living space, with your habitat being just right,” New Commercial Arts artistic director and founder, Nici Hofer said.
The campaign follows on from a recent series of idents produced by New Commercial Arts for the homeware brand’s primetime sponsorship of Friday nights on Channel 4.
