Slimfast has this week unveiled a new creative platform with the launch of a bonkers music video featuring rap sensation Big Narstie and brand ambassador Kelly Brook.
Created in partnership with London agency Mother, ‘Oomph for your Boomph’ harnesses the rapper’s star power for an upbeat, 90-second spot that champions the weight-loss brand’s classic shake.
In its first campaign for the US firm, Mother intends its creative to act as a ‘radical’ re-imagining of Slimfast, re-positioning it as a ‘modern brand for all’ as it looks to appeal to a younger, more diverse audience.
“Our big, bold campaign with its uplifting tone is an unapologetic affirmation of celebrating your best self. We have our two ambassadors with their different needs to help connect with consumers who are at various stages of their own weight management journey,” Slimfast UK and Ireland marketing director, Clafoutie Sintive said.
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“Big Narstie with his larger than life personality and confidence who is looking to lose weight over the long term and Kelly Brook who is continuing to successfully maintain her weight and living her best life.”
Inspired by Big Narstie’s own health improvement journey, the TV campaign will go live from 14 May in the form of 30 and 20-second cut-downs. Running for eight weeks, the film will be supported by a paid social media campaign.
Mother London global executive creative director, Peter Robertson added: “To get people to take a fresh look at SlimFast, we wanted to do something unexpected… so putting Kelly Brook and Big Narstie together, and then making a grime track and accompanying music video seemed to really tick that box.
“Both Kelly and Narstie are on their own weight management journeys so were the perfect duo to breathe new life into the brand and get people to re-evaluate how SlimFast can fit into their life.”
14 Comments. Leave new
Nice campaign
A grossly obese man with no intention of losing weight in a slimming advert.
Budweiser light all over again. I’ll keep a eye on the share price as it’s comical how being so woke makes you go broke
Ooooh, who stole your slim fast Ian. Lol
It is the worst advert I have ever seen you have s obese black man trying yo sing and sell I slimming drink who made this a blind man
The Gorgeous Kelly Brook 😍 Got me hooked
Gorgeous?
And they say the drugs don’t work.
This is in my top 3 of the WORST TV adverts I have ever seen. As soon as this pile of horse stuff starts, I have to switch channels immediately. Scrap it as it so woke! And crappie.
Absolute rubbish, just another culture push like every other advert it’s getting pathetic, why not explain a real story about real people.
Oomph for your boomph.What the hell does that even mean? Nonsensical shite. And people actually get paid for it.
I’d love to know the idiot that thought this was a good idea, you just can’t help stupid
People get paid invent it and film it. Grow up… please.
Can anyone settle an argument, at the start of this advert we very briefly see the driver of the bus. My wife believes it is Kiell Smith-Bynoe (Mike from Ghosts). It clearly isn’t, but she doesn’t believe me. Can anyone confirm either way?
That is clearly Denzel Washington, my man..
So a seriously obese actor should encourage me to use Slimfast? Try again muppets!