Adform has partnered with Ad Net Zero – the ad sector’s response to the climate emergency – to ramp up its dedication to building a more sustainable future for advertising in the UK.
The global integrated advertising platform will be focusing on reducing its operational carbon emissions and achieving ‘ad net zero’ within the next seven years.
Ad Net Zero is an industry-wide initiative which was launched to help the UK advertising sector respond to the climate crisis caused by CO2 emissions. It aims to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030.
Adform UK country manager Philip Acton said the company is aware sustainability is a “major issue”in advertising.
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“Ad Net Zero’s ambitions align with our values in driving real change. I’m delighted that in the UK we are able to work together so we can lower our own carbon footprint, whilst helping educate the industry – including our clients and partners – as to how we can all contribute to tackling this emergency,” he added.
Using Ad Net Zero’s five-point action plan, Adform will review and amend its operations in line with that goal. It will then commit to reducing its emissions, including from media planning and buying, which will in turn have a positive impact on its clients.
While at the early stages, the move signals the start Adform’s commitment to its clients and the industry as it sets out to reduce scope 3 emissions as well as its own carbon footprint.
