The award-winning Little Dot Studios will be working with legendary kids television brand The Wombles on a new social media and animation drive to spread the word about recycling.
The studio will produce bespoke paid-for content across The Wombles’ Facebook, YouTube and TikTok channels, as well as looking after organic community management. The partnership aims to grow the show’s popularity among younger audiences and inspire kids to “recycle, reuse and rethink the way they live”.
The fictional characters imagined by Elizabeth Beresford are a classic part of many 70s childhood memories, live in burrows on Wimbledon Common and – most importantly – love to recycle and collect rubbish.
Little Dot Studios director of entertainment James Loveridge said: “The nostalgia around The Wombles is incredible, it’s ingrained in people’s childhoods so the chance to work with a legendary entertainment brand like this and get it in front of new audiences is really exciting for us.”
https://www.youtube.com/watch?v=JKeQUpkm3_0
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“We have extensive experience in partnering with IP owners, giving new life to older content in order to attract new viewers as brands look to scale up awareness,” he continued.
“And we very much look forward to working with the team as they launch brand new animated content; for a classic brands messaging to be more important 60 years after launch provides a massive opportunity for digital growth for the Wombles across all its social media channels.”
New Wombles content, produced by Latch Media, will be available to audiences on YouTube this year, part of the digital ecosystem designed to drive engagement and subscribers.
Head of Wimbledon Burrow, the iconic Great Uncle Bulgaria said “Wombles have been championing sustainability and a love of nature for over 50 years, a message that is more relevant than ever before. We hope that this partnership will help people to be greener together and become part of our community.”
