Optical retailer Specsavers has unveiled a new series of idents for the second phase of its flagship sponsorship of Channel 4’s Countdown.
Celebrating its recently-launched home visit service, the series spotlights Specsavers’ bespoke service for people with mobility issues and follows on from its audiology idents released in January.
Humorously melding the mundanity of the traditional eye-test with the gameshow fun of Countdown, the idents will run for the next three months before being integrated into a rotation with the existing audiology series.
“Following the success of our audiology idents, we are delighted to launch the Home Visits idents for Countdown, continuing our sponsorship of the much-loved show,” Specsavers’ marketing services director, Victoria Clarke said.
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“In true Specsavers style, the creatives bring a light-hearted and humorous approach to the sponsorship, quite literally bringing the TV show into people’s homes and illustrating their love of Countdown.”
Through this service, the retailer will offer free home visits to anyone eligible for NHS eye tests who cannot leave their homes unaccompanied.
The Agency (Specsavers) creative director, Richard James added: “Our Home Visits service is very important to us and the link with Countdown felt like a great opportunity to produce some witty, relevant creative that works seamlessly with the programme.
“The whole team is incredibly proud of what’s been achieved – I’m sure they’ll raise a smile amongst the Countdown audience as they try to untangle another conundrum.”
