Lucky Generals has been appointed as the creative agency for Ring following a successful competitive pitch.
The international agency will be charged with creating a campaign for the leading home security company, aimed at reinforcing its position as a market leader and raising awareness of the brand’s full range of products.
Lucky Generals, who has a history of working with successful brand platforms and creative ideas, is due to release work for the company later this year.
Ring creative and ops lead for Europe, Sarah Fronckevic, said: “We were seeking a creative partner to capture what’s unique about the Ring experience.
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“Lucky Generals quickly understood our brand values and displayed enthusiasm for our mission. Their ability to deliver unique and bold ideas makes them the perfect partner for us as we continue on our mission to make neighbourhoods safer.”
Lucky Generals, chief marketing officer, Vickie Ridley, added: “Ring’s ambition to create world-class creative was evident from the very start of the pitch process so we couldn’t be more excited to open our door to Ring.”
As an Emmy-nominated creative agency, Ring is joining Lucky General’s notable portfolio, including clients such as Amazon, Virgin Atlantic, The Co-op and Yorkshire Tea.
