Cider brand Aston Manor has brought back its popular ‘Straight Outta Crumpton’ ad campaign to TV screens in time for this year’s summer push.
Running from this week onwards, the spot is a tongue-on-cheek play on NWA’s 1988 hit ‘Straight Outta Compton’ and looks to disrupt the sector by adding both ‘personality and fun’ into the cider category.
Forming part of a wider, integrated marketing campaign, the film will appear extensively across TV channels such as Channel 4, Channel 4 Music, Gold, Dave, Sky Music Channels, Sky Max, Sky Showcase, Sky Comedy and Comedy Central.
“Following on from the success of our Straight Outta Crumpton campaign last summer, we have decided to rerun the campaign on a greater scale to further target 25-35-year-olds,” Aston Manor Cider brand manager, Katie Walker said.
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“Feedback from retailers, wholesalers and customers across the country was overwhelming as we saw it really resonated with people. This is because this classic song appeals to both those who remember the release of the 1989 hit which paved the way for modern day hip-hop, as well as new consumers who will remember the hit playing in their homes while growing up.
“We are proud to share that Crumpton Oaks Cider is now the number one value cider brand in the impulse channel 1 and we believe a lot of the brand’s success is down to our Straight Outta Crumpton campaign. By rerunning the tv advert on a bigger scale, we hope to bring a smile to many faces and celebrate with an additional cash incentive to retailers to wholesalers.”
A series of activations launched across the summer will support the hero film, with Aston Manor giving retailers the chance to win £1,000 cash by stocking up on a crate of Crumpton Oaks between 1 June and 31 August, scanning the QR code and showing proof of their invoice.
